In-person or online trade shows are always a costly investment – sometimes without equal when it comes to demonstrating an active technology and allowing your potential customers to get up close and see for themselves. Human interactivity is difficult to duplicate online. That’s why when the commitment is made to invest, the show must strongly support your marketing objectives while effectively attracting qualified prospects. Advance thinking and planning are essential. And promotion of your appearance helps the investment in the show pay off.
We help clients formulate a theme for the show that unifies the show booth in appearance and content. We offer non-biased input on show booth designs and can coordinate the build and graphic production. Importantly, we help clients take full advantage of pre-show publicity opportunities in the media and work to alert editors and bloggers to what our clients are sharing at the show. We produce high-quality editorial content and articles spotlighting client technology that editors are looking for and arrange executive interviews in your booth. With our experience, you can rely on accurate depictions of your technology with minimal input from you and your staff. Then we follow-up with the media to assure they got the story.
